Does overall performance line up with macro-level trends?

What products or services are the easiest to sell first?

Does geography or seasonality have an effect on the pipeline?

What types of accounts are most likely to expand?

Which accounts are most likely to churn?

Who’s the best stakeholder?

What are top reps doing differently than everybody else?

How many meetings, emails, or calls does it take to close a deal?

Which reps need guidance and coaching?

Which opportunities are close to the finish line, but need urgent attention

How effective is our sales team?

How much revenue is our marketing effort generating?

How much does it cost to identify, attract, qualify and retain a customer?

How much does it cost to turn a prospect into a customer?

What is the value of a given customer?

How long do customers stay with us?

How effective is our website at generating leads?

How effective is <action> at generating leads?

How does our revenue compare with our expenses?

How much profit do we get from revenue?

How much profit do we get from revenue before interest and taxed?

How healthy is our company in terms of paying financial obligations?

How much cash on hand do we have?

How effective is our billing & collections?

Are we paying our debts on time?

What is the expected revenue per month?

HR / People

How often do employees leave?

How happy are our employees?

How is our employee career growth going?

How productive is our workforce?

How expensive is it to train our employees?

Customer service

How quickly are customer issues resolved?

How many customer issues do we receive a month?

Manufacturing / Retail

Are what rate are we selling our inventory?

What amount of rejected or unusable items are we creating?